helping art find a new audience

Bonnefanten Museum, Holland
more projects
  • BM_UX1
  • BM_WRKSHP1i
  • BM_BSTRM
  • BM_Icon3
  • banieren voorkant gebouw

Scope of work

THE PROJECT

The Bonnefanten Museum, a museum of fine art housed in one of Maastricht’s most iconic contemporary spaces

THE BRIEF

To build a stronger relationship with Maastricht's huge student community

THE PLAN

Our research identified two goals: to entice students to visit; and to help them share the Museum’s content. By including all departments in creative brainstorming, Pocket-Proof led the design, development and implementation of Just Add Art!, an iOS app which enables the user to create and share art-augmented photographs of their friends. Pocket-Proof and the Museum found new ways for students to play with content and take the collection beyond the Museum's doors.

THE RESULT

Launched in August 2011, Just Add Art! has provided the Bonnefanten Museum with an innovative new platform with which to engage a target audience group that is challenging to reach.  In May 2012, Just Add Art! won an AAM Muse Award.

Just add art!

Recommendations

“Loïc helped us tremendously finding out a way of surprising this audience with a clever and playful mobile experience. With a great tempo, his participative design development methods were clear, efficient and effective.

I warmly recommend Loïc to other institutions looking to better understand how to engage visitors through mobile.”

Guillemette Naessens, Head of Marketing.

More details

Client : Bonnefantenmuseum.
Time Frame : March - Sep. '11
Services : Workshops, Concept Development, Implementation Strategy & Project Management