Bonnefanten Museum, Holland
Scope of work
THE PROJECT
The Bonnefanten Museum, a museum of fine art housed in one of Maastricht’s most iconic contemporary spaces
THE BRIEF
To build a stronger relationship with Maastricht's huge student community
THE PLAN
Our research identified two goals: to entice students to visit; and to help them share the Museum’s content. By including all departments in creative brainstorming, Pocket-Proof led the design, development and implementation of Just Add Art!, an iOS app which enables the user to create and share art-augmented photographs of their friends. Pocket-Proof and the Museum found new ways for students to play with content and take the collection beyond the Museum's doors.
THE RESULT
Launched in August 2011, Just Add Art! has provided the Bonnefanten Museum with an innovative new platform with which to engage a target audience group that is challenging to reach. In May 2012, Just Add Art! won an AAM Muse Award.
Recommendations
I warmly recommend Loïc to other institutions looking to better understand how to engage visitors through mobile.”
Guillemette Naessens, Head of Marketing.
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