MFA Boston, USA
Scope of work
MFA Boston, one of the oldest and most prestigious art museums in the USA
To evaluate the Museum’s existing mobile guide, and to write a strategy with the client to develop it in the short- and medium-term
Pocket-Proof started by researching all aspects of the in-house Multimedia Guide and its distribution on over seven hundred iPod Touches running open-source TAP software. We looked at how the technology was being used, displayed, plugged in, updated. We then engaged the Museum in workshops to help them identify key goals: making it attractive to visitors; making it easy for staff; and making sure it was future-proof.
MFA Boston’s now-renamed MFA Guide is a leader in its field, with over a hundred thousand users so far.
I highly recommend Loic's work.”
Kim French, Deputy Director of Marketing, MFA Boston.